THREE DECADES IN PRACTICE
PSYCHOTHERAPIST × ENTREPRENEUR
70+ TALKS SINCE 2020
LEADERSHIP · CONFIDENCE · CONNECTION
For business owners and leaders who’ve been almost-breaking-through for too long.
WHO THIS IS FOR
You’re already building, but something’s still in the way.
You keep hitting the same ceiling and can’t fully name why. You built the plan but don’t implement it. The hard conversation keeps waiting.
If you want strategy and psychological depth in the same conversation, you're in the right place. If you're looking for a magic formula or coaching that won't look deeper under the hood, it’s not for you.
TWO PATHWAYS
FOR FOUNDERS, OWNERS & OPERATORS
Business Growth Coaching
Marketing, sales, positioning, hiring, and running the company you’re building, plus an honest look at whatever’s kept you blocked or plateaued.
FOR MANAGERS, EXECUTIVES & RISING LEADERS
Leadership Coaching
Communication, decision-making, delegation, and presence, plus the patterns that have kept you from leading the way you actually want to.
HOW DIANA WORKS
Most coaching picks a side. The work that lasts needs the strategy and the psychology at once.
THE DIANA DIFFERENCE
The work that lasts usually needs the strategy and the psychology together. So when a roadmap keeps getting abandoned, Diana looks at why, not just what the next roadmap should say. When the same challenge keeps coming back, she traces it to where it actually starts.
THE BADASS FRAMEWORK
Systems and strategy both matter. They only work when the person running them has the confidence and self-awareness to follow through.
Targeted moves that drive revenue and results.
OUTCOMES
A clear read on what’s actually been driving the problem.
A plan that fits your real goals, and that you’ll actually run.
Stronger leadership, communication, and decision-making.
Confidence that’s grounded rather than performed.
HOW IT WORKS
From your first application to your first session.
1
Apply.
Fill out a short application. We’ll ask about your work, what’s been getting in the way, and what you want to change.
2
Connect.
If it’s a fit, Diana reaches out to schedule a call.
3
Begin.
Engagements are built around the actual work, with three- and six-month options and access between sessions.
FREQUENTLY ASKED QUESTIONS
How is this different from therapy?
Coaching here is aimed at your business and leadership goals. Therapy is a separate clinical relationship. Diana’s background as a psychotherapist gives the coaching its depth, but the work stays pointed at results.
What does an engagement look like?
Three- and six-month options, with regular sessions and access in between. The structure flexes to the work in front of you.
Is this for me if I’ve already worked with coaches?
That describes most of Diana’s clients. When the strategies you’ve learned keep not sticking, the bottleneck usually isn’t information. It’s the pattern underneath, and that’s where this starts.
Do you work with teams or only individuals?
Coaching is mainly 1:1. For teams and organizations, Diana runs workshops, trainings, and leadership sessions. See the Speaking page for more info.