THREE DECADES IN PRACTICE
PSYCHOTHERAPIST × ENTREPRENEUR
70+ TALKS SINCE 2020
LEADERSHIP · CONFIDENCE · CONNECTION
WHO THIS IS FOR
You’re already building, but something’s still in the way.
You keep hitting the same ceiling and can’t fully name why. You built the plan but don’t implement it. The hard conversation keeps waiting.
If you want strategy and psychological depth in the same conversation, you’re in the right place. If you’re looking for a magic formula or coaching that won’t look deeper under the hood, it’s not for you.
TWO PATHWAYS
Two flavors of badass.
FOR FOUNDERS, OWNERS & OPERATORS
Business Growth Coaching
Marketing, sales, positioning, and hiring, plus an honest look at whatever’s kept you blocked or plateaued.
FOR MANAGERS, EXECUTIVES & RISING LEADERS
Leadership Coaching
Communication, decision-making, delegation, and presence, plus the patterns keeping you from leading the way you want to.
HOW DIANA WORKS
Where real change happens.
Most coaching picks a side. The work that lasts needs the strategy and the psychology at once.
THE DIANA DIFFERENCE
When a roadmap keeps getting abandoned, Diana looks at why, not just what the next one should say. When the same challenge keeps coming back, she traces it to where it actually starts.
APPLY FOR COACHING
Ready to stop circling the same problem?
If you’ve been doing the work and still can’t quite name what’s in the way, this is the place to start.
THE BADASS FRAMEWORK
A framework for becoming truly unstoppable.
Systems and strategy both matter. They only work when the person running them has the confidence and self-awareness to follow through.
Confidence, visibility, decisive action.
Vision, growth, and alignment with what you actually want.
Habits, consistency, implementation.
Emotional intelligence, real listening, stronger relationships.
Structures that support focus and growth.
Targeted moves that drive revenue and results.
OUTCOMES
What changes on the other side.
A clear read on what’s actually been driving the problem.
A plan that fits your real goals, and that you’ll actually run.
Stronger leadership, communication, and decision-making.
Confidence that’s grounded rather than performed.
How is this different from therapy?
Coaching here is aimed at your business and leadership goals. Therapy is a separate clinical relationship. Diana’s background as a psychotherapist gives the coaching its depth, but the work stays pointed at results.
What does an engagement look like?
Three- and six-month options, with regular sessions and access in between. The structure flexes to the work in front of you.
Is this for me if I’ve already worked with coaches?
That describes most of Diana’s clients. When the strategies you’ve learned keep not sticking, the bottleneck usually isn’t information. It’s the pattern underneath, and that’s where this starts.
Do you work with teams or only individuals?
Coaching is mainly 1:1. For teams and organizations, Diana runs workshops, trainings, and leadership sessions. See the Speaking page for more info.